Learn modern B2B marketing
Learn the core principles of a modern B2B marketing strategy — demand creation, dark social, attribution and content — taught by the practitioners who run it.
B2B marketing thought leader Chris Walker talks about “Dark Social” and how the rules of marketing have changed.
Learn how to reframe your perspective on marketing and build revenue-generating strategies.
What you will learn
Demand 101 (7 Hours)
Reporting & Attribution (11 hours)
Content and Creative Strategy (3 Hours)
Learn Online
Complete 20 hours of a foundational on-demand B2B Marketing training course designed for current and aspiring marketing professionals.
Prove Your Skills
Complete our assessment that tests your knowledge and earn a Level 1 B2B Marketing certification.
Meet a Few of our Expert Instructors
Chris Walker
Chris Walker is an entrepreneur, business owner, investor and thought leader shaping the future of B2B Marketing and Sales. He is the Founder of Passetto and a Limited Partner at Hatch. With these companies, Chris is designing and building a new future for how B2B companies and Revenue Teams operate. Chris also hosts the B2B Revenue Vitals podcast and popular live show Unified GTM Live covering today’s top trends, tactics, and insights to power B2B go-to-market strategies.
Gaetano DiNardi
Gaetano DiNardi is a top advisor to B2B software companies like Kustomer, Gong, Cognism, Workvivo, DataGrail and Aura. Gaetano is well known for his accomplishments as the Director of Demand Generation at Nextiva, a cloud communications company, which grew from $70M to over $200M in revenue during his time there. He also scaled cybersecurity company Aura from 0 to over 200,000 monthly website visitors during his tenure as the VP of growth, and served as the VP of Marketing at Sales Hacker, a leading B2B sales community, before it was acquired by Outreach.io.
Evan Hughes
Evan Hughes has a well-rounded marketing career shaped by experience with startups to Fortune 10 companies. He has worked in e-commerce roles, sales positions at Microsoft, and managed a $30 million customer acquisition program for AWS cloud products. This diverse experience has helped Evan become a leader in the B2B Demand Generation category, amassing a 20K following on LinkedIn, and instrumental in shaping the GTM strategies for over 40+ B2B clients at Refine Labs over three years as the VP of Demand Generation, including Splash, Greenlight Guru, Zappi, Safeguard, NFP, and Wunderkind.
Get full access with Aspireship Plus
Aspireship Plus includes every Foundations course — Practical AI Fluency, SaaS Sales, Customer Success, B2B Marketing, Revenue Operations, Sales Management, and Talent Acquisition — plus member discounts on advanced courses.
FAQ
Ready to get started?
If you’re serious about making the pivot into B2B marketing or leveling up in your current role, Aspireship can help.