B2B Marketing Training Course That Helps Your Team Unlock Revenue
Learn the essential principles and practical applications of the Refine Labs B2B Marketing Strategy with comprehensive playbooks, GTM frameworks, templates, and interactive training modules—each designed to guide you every step of the way.
Uncover the Hidden Secrets of Marketing Success
- Content & Creative Strategy
- Organic & Paid Social
- Podcasting
- Paid Search
- Reporting & Analytics
- And Much More!
Here's a sneak peek.
Watch Chris Walker talk through his view on how to optimize Linkedin content to drive customer acquisition.
Of interactive, on-demand curriculum, engaging interviews, proprietary research and hands on exercises.
We’ve designed the learning process to be completed in at your own pace over 12-24 weeks.
Learn on your own schedule. Our curriculum is compatible across mobile & computer devices.
B2B Marketing Training Included in the Course:
Demand 101
- Demand 101
- What is Dark Social?
- Creating Demand vs Capturing Demand
- The State of Creating & Capturing Demand
Reporting & Attribution
- Rethinking Marketing Analytics
- The PIPE Framework
- The Attribution Mirage
- Hybrid Attribution
- Pipeline Sources
Content & Creative Strategy
- How to Build a Content Strategy in 6 Steps
- Category Halo Creative
- Growing Through Content-Led Community
Project: Developing a Content Strategy
- Project: Content Strategy Outline
Organic Demand Creation
- Organic Content Development 1.0
- How to Stand Up a New Content Series
- Customer Research: Conducting 1:1 Interviews
- Getting Started with Owned Linkedin
- Owned Linkedin Playbook
- Podcast Foundation
- How to Launch a Podcast Playbook
- Podcast Program Workshop
Paid Search & Inbound Conversion Improvement
- Optimizing the Inbound Buying Experience
- Paid Search Playbook
- Conversion Tracking & Google Tag Manager
- Paid Search Conversion Tracking Playbook
Paid Social Demand Creation
- Stacking Growth
- The Fundamentals & Philosophies of Paid Social
- Paid Social Benchmarks
- Paid Social Conversion Tracking
- Paid Social: Linkedin Playbook
- Paid Social: Facebook Playbook
- How to Scale Paid Budgets
Project: Developing & Distributing Paid Campaigns
- Project: Paid Campaigns
Revenue Analysis
- Funnel Definitions & Calculations
- Pipeline Sources Analysis
- Split the Funnel Analysis
- Paid Performance Analysis
Project: Revenue Analysis
- Project: Conduct Your Own Revenue Analysis
Final Assessment
- Final Quiz
Meet a Few of our Expert Contributors
Chris Walker
Chris Walker is an entrepreneur, business owner, investor and thought leader shaping the future of B2B Marketing and Sales. He is the Chairman of Refine Labs, Founder at Passetto, and Limited Partner of Hatch. With these companies, Chris is designing and building a new future for how B2B companies and Revenue Teams operate. Chris also hosts the B2B Revenue Vitals podcast and popular live show Unified GTM Live covering today’s top trends, tactics, and insights to power B2B go-to-market strategies.
Evan Hughes
Evan Hughes has a well-rounded marketing career shaped by experience with startups to Fortune 10 companies. He has worked in e-commerce roles, sales positions at Microsoft, and managed a $30 million customer acquisition program for AWS cloud products. This diverse experience has helped Evan become a leader in the B2B Demand Generation category, amassing a 20K following on LinkedIn, and instrumental in shaping the GTM strategies for over 40+ B2B clients at Refine Labs over three years as the VP of Demand Generation, including Splash, Greenlight Guru, Zappi, Safeguard, NFP, and Wunderkind.
Gaetano DiNardi
Gaetano DiNardi is a top advisor to B2B software companies like Kustomer, Gong, Cognism, Workvivo, DataGrail and Aura. Gaetano is well known for his accomplishments as the Director of Demand Generation at Nextiva, a cloud communications company, which grew from $70M to over $200M in revenue during his time there. He also scaled cybersecurity company Aura from 0 to over 200,000 monthly website visitors during his tenure as the VP of growth, and served as the VP of Marketing at Sales Hacker, before it was acquired by Outreach.io.
Ashley Lewin
Ashley Lewin is a seasoned marketing leader, currently serving as Sr. Director of Demand Gen at Refine Labs. She excels in crafting revenue-driving strategies, spotting scalable patterns, and analyzing GTM performance. Notably, she played a key role in creating The Vault library and frameworks. Prior to this, she led growth and demand generation at Flywheel, the first in the role, scaling revenue from $8M to $20M+, resulting in a successful acquisition by WP Engine, where she continued her demand generation leadership.
FAQs
Q: Who is the B2B Marketing training course designed for?
A: The B2B Marketing training course is tailored for teams looking to elevate their marketing strategies and drive impactful results in the B2B space. Whether your team members are experienced marketers or new to the B2B field, this program equips them with the advanced skills and knowledge needed to excel.
Q: What will my team learn in the B2B Marketing training course?
A: Your team will dive into key areas of B2B marketing, including demand generation, content strategy, data and analytics, and more. The program also covers the latest trends and best practices in B2B marketing, ensuring your team is equipped to implement strategies that resonate with your target audience and drive revenue growth.
Q: My company doesn't have budget allocated for training this year. Are there still ways for us to use Aspireship?
A: Yes. Aspireship can help you fully subsidize the training for your team through a workforce development program. Please reach out to [email protected] for guidance on how to make this opportunity happen at your company.
Ready to learn more about using Aspireship for your team?
Aspireship is an Approved Training Provider for a workforce development program funding to upskill and reskill the workforce, with an emphasis on companies who employ individuals from underrepresented backgrounds.