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Simultaneously Sell to Multiple Decision Makers

w/ Christine Rogers


Mastering the art of appealing to both value propositions and stakeholder needs is one of the trickiest parts about a software sale. In this tactical session with Aspireship President & COO, Christine Rogers, we’ll talk through the challenges of simultaneously selling to both the user buyer and the executive who is more concerned with profit/loss than with the features and benefits of your software



About Christine Rogers

Christine is a seasoned sales and marketing leader with over 15 years of recruiting, hiring, training, and managing high-performing sales teams at fast-growth SaaS companies including Booker by MINDBODY and InfusionSoft. She now serves as the President & COO at Aspireship.

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