The discovery call is much more than a qualification process, as our Live! guest, Jeff Bajorek, likes to say. If you’re lacking connection with prospects, facing more and more objections and struggling to move through the sales cycle, the root of the problem is likely in the discovery phase. Jeff Bajorek, advisor and coach to B2B sales leaders, is back to discuss all things discovery, from how to avoid objections early on to what the outcomes of this call should be.

About Jeff Bajorek

Jeff Bajorek helps B2B sales teams maximize performance by reframing their approach, their selling skills, and their mindset around their purpose. He helps them rethink the way they sell by reminding them of what needs to be done, showing them how to do it, and then making them believe they can. When he’s not at work, you can find him on a golf course, or cooking something delicious for his family. If you want to explore a little more, connect with him on LinkedIn, check out the Rethink The Way You Sell Podcast, or go to jeffbajorek.com

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